Free tool

Ad Budget & Cost Per Lead Calculator

Work backwards from your lead target to the monthly ad budget you actually need.

Leads you want per month

Primary platform

Landing page or chat conversion rate (%)

What share of ad clicks become a real enquiry

Monthly management fee ($)

Estimated Monthly Ad Spend

$2,000

Platform cost-per-click figures are indicative averages for Ghana and vary by sector, season and auction competition.

Tell us your target and we'll build a Lead Boost campaign plan with real platform costs for your sector in Ghana.

How the maths works

Reverse funnel: leads to clicks needed to ad spend at platform CPC, plus management fee

Prefer to see where you stand before running any numbers?

Related services

The work behind these numbers

This calculator models the outcome. These are the services that produce it.

Trackable paid campaigns built to deliver a specific volume of leads inside a defined timeframe.

Search and Performance Max campaigns structured, tracked and optimised for local intent.

Ad-to-chat campaigns and automated enquiry flows on the channel Ghanaians actually transact on.

Where the benchmark figures in this calculator come from.

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