# Free Ad Budget & Cost Per Lead Calculator | Whizzy Digital

> Work out the monthly ad budget you need to hit your lead target in Ghana. Free calculator for Google, Meta, TikTok and WhatsApp campaigns.

URL: https://whizzydigital.com/tools/ad-budget-calculator/

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Free tool

# Ad Budget & Cost Per Lead Calculator

Work backwards from your lead target to the monthly ad budget you actually need.

Leads you want per month

Primary platformGoogle Search Ads — higher intent, higher CPCMeta (Facebook & Instagram) — lower CPC, broader reachTikTok — lowest CPC, awareness-ledClick-to-WhatsApp — mid CPC, high reply rate

Landing page or chat conversion rate (%)

What share of ad clicks become a real enquiry

Monthly management fee ($)

Estimated Monthly Ad Spend

$2,000

Clicks Needed per Month

500

Cost Per Lead (Ad Spend Only)

$50.00

Total Monthly Cost Including Management

$2,299

True Cost Per Lead

$57.48

Platform cost-per-click figures are indicative averages for Ghana and vary by sector, season and auction competition.

### Get a Real Campaign Plan

Tell us your target and we'll build a Lead Boost campaign plan with real platform costs for your sector in Ghana.

How the maths works

Reverse funnel: leads to clicks needed to ad spend at platform CPC, plus management fee

Prefer to see where you stand before running any numbers?

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Related services

## The work behind these numbers

This calculator models the outcome. These are the services that produce it.

Local Lead Generation

Trackable paid campaigns built to deliver a specific volume of leads inside a defined timeframe.

[/local-lead-generation/ →](/local-lead-generation/)

Google Ads Management

Search and Performance Max campaigns structured, tracked and optimised for local intent.

[/google-ads-management/ →](/google-ads-management/)

WhatsApp Lead Generation

Ad-to-chat campaigns and automated enquiry flows on the channel Ghanaians actually transact on.

[/whatsapp-lead-generation/ →](/whatsapp-lead-generation/)

Related reading

## Guides that explain the assumptions

Where the benchmark figures in this calculator come from.

### What is a good cost per lead in Ghana?

[What is a good cost per lead in Ghana? →](/guide/what-is-a-good-cost-per-lead-ghana/)

### Google Ads budget for a Ghanaian business

[Google Ads budget for a Ghanaian business →](/guide/google-ads-budget-for-ghanaian-business/)

### Google Ads vs Meta Ads vs TikTok Ads in Ghana

[Google Ads vs Meta Ads vs TikTok Ads in Ghana →](/guide/google-ads-vs-meta-ads-vs-tiktok-ads-ghana/)

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